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Wednesday, 29 January 2014

Marketing Ideas For Online Business Owners

Savvy online business owners can take advantage of all the free marketing opportunities the Internet has to offer.  In order to maximize the results by using free marketing, you’ll need to put in a little bit of elbow grease and quite a few hours of time, but once you get the hang of it, you’ll be astonished by how well you can get the word of your business out there and start seeing real conversions.

The best way to go about marketing your site without spending a dime is definitely the social media route.  There has been a literal explosion of interest in sites such as LinkedIn, Facebook, MySpace, and Yelp in recent years, and any online business owner who’s interested in getting the word out about their products and services would be foolish to not take advantage of these congregation spots.

The trick for making social media marketing effective is the method in which you go about it.  Many business owners simply sign up their businesses for accounts and then send off hundreds if not thousands of friend requests and expect interest to come flooding back in.

The reality of the situation is that it’s not that easy – a smaller approach is definitely much more economical insofar as generating real interest in your business is concerned.  Start by joining smaller groups – no larger than twenty people.  If somebody sees that you’re trying to friend over two hundred people, chances are they’ll think you’re a spammer and not reply to your query.  Smaller groups make you look more genuine and interesting.  Also remember only to friend groups and individuals who have a stated interest in the product or services that you sell; to do otherwise is considered spam.

When sending out news feeds on these sites, the number one rule to consider is keeping your send-offs interesting.  Before you send anything out, be it a “tweet” or a status update or an email announcement, take a minute and think about whether or not what you’re sending out is relevant or interesting.  People will enjoy hearing about your product offers occasionally, but not three times a day.  Again, you don’t want to come off as a spammer, because then people will stop checking you and the whole process will be for naught.

Also, be sure to take the time to look at the profiles of your friends and occasionally comment on what they have to say.  This helps build your credibility as a “friend” and show that you take an active interest in the people who are following you on the social networking sites.  Once again, more personable and less spam-like makes your social media marketing strategy much more effective.

Thursday, 16 January 2014

Tax Deduction is not required on Service Tax Component

CIRCULAR NO. 1/2014 [, DATED 13-1-2014
Subject: TDS under Chapter XVII-B of the Income-tax Act, 1961 on service tax component comprised in the payments made to residents - clarification regarding
The Board had issued a Circular No.4/2008 dated 28-04-2008 wherein it was clarified that tax is to be deducted at source under section 194-I of the Income-tax Act, 1961 (hereafter referred to as 'the Act'), on the amount of rent paid/payable without including the service tax component. Representations/letters has been received seeking clarification whether such principle can be extended to other provisions of the Act also.
2. Attention of CBDT has also been drawn to the judgement of the Hon'ble Rajasthan High Court dated 1-7-2013, in the case of CIT (TDS) Jaipur v. Rajasthan Urban Infrastructure (Income-tax Appeal No.235, 222, 238 and 239/2011), holding that if as per the terms of the agreement between the payer and the payee, the amount of service tax is to be paid separately and was not included in the fees for professional services or technical services, no TDS is required to be made on the service tax component u/s 194J of the Act.
3. The matter has been examined afresh. In exercise of the powers conferred under section 119 of the Act, the Board has decided that wherever in terms of the agreement/contract between the payer and the payee, the service tax component comprised in the amount payable to a resident is indicated separately, tax shall be deducted at source under Chapter XVII-B of the Act on the amount paid/payable without including such service tax component.
4. This circular may be brought to the notice of all officer for compliance